Independent maker of craft BBQ sauces and rubs, Rufus Teague, is looking to cater to a wider range of consumers.
The Kansas City, Mo.-based retailer announced the launch of a new sugar-free collection of BBQ sauces.
Consisting of the Slim N’ Sweet and Smoke ‘N Chipotle varieties, the line is made with stevia as opposed to synthetics found in sugar-free alternatives, each contains 15 calories and 3 g of carbs per serving, the company said.
Slim ‘N Sweet contains the bite and texture of authentic KC BBQ sauce, as well as hints of citrus and a smoky flavor.
On the other hand, Smoke N’ Chipotle combines smoky and sweet for some heat, via its real chipotle puree.
“The BBQ community said it couldn’t be done, many even said it shouldn’t be done. Well, we disagree,” John McCone, CEO and founder of Rufus Teague said. “We think everyone should be able to enjoy a delicious barbecue, but many people, either by choice or for health reasons, just can’t have sugar. Coming up with the recipes was not easy and took a long time, but we kept working until we got it right. Our new sugar-free line is an extension of Rufus’ mission to make bad barbecue good and good barbecue gooder.”
Rufus Teague’s products can be found on the brand’s website, Amazon and select retailers.