RxBar joins the pumpkin spice craze

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RxBar joins the pumpkin spice craze

As companies prepare to drop their pumpkin spice flavored products, RxBar is joining in on the craze for a limited time.

Those who can’t get enough pumpkin spice in their life can now reach for the brand’s new nut butter pumpkin spice peanut butter.

"There are few flavors as highly anticipated as pumpkin spice, and that's why the Pumpkin Spice RxBar has always been our most successful limited-time offering," Victor Lee, the CMO of RxBar said. "Now we're excited to not only reintroduce them for another season, but to also provide pumpkin spice superfans with another simple, good way to enjoy their favorite fall flavor with pumpkin spice peanut butter."

Maintaining its base of egg whites for protein, nuts for texture and dates for binding, the product also has added pumpkin, cinnamon and allspice for an extra dose of fall flavors.

Containing 9 g of protein and no added sugar, RxBar’s nut butter pumpkin spice peanut butter is also gluten-free and Keto-friendly.

Available in single-serve packs, shoppers can find the RxBar nut butter pumpkin spice peanut butter exclusively on its website and select grocery, specialty and mass retailers across the United States while supplies last.