Sabra unveils line of Mediterranean bean dips

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Sabra unveils line of Mediterranean bean dips

By Gisselle Gaitan - 03/08/2018
Sabra is expanding beyond the world of hummus, and into the bean dip category. The Colonia Heights, Va.-based company has announced the launch of its new Mediterranean bean dips line, which will contain three flavors:

  • White bean with spinach and roasted garlic;

  • Red bean with sundried tomato and basil; and

  • Black bean with roasted tomato and smoked paprika.

"Sabra's new line of Bean Dips brings the flavors of the Mediterranean home for American consumers," Liza Laibe, director of marketing innovation at Sabra Dipping, said. "Our focus on the consumer guided us toward this category expanding innovation and the feedback we've received in early market rollouts has been excellent. Sabra Mediterranean Bean Dips deliver a fresh bold taste with every delicious bite and pair beautifully with veggies, tortilla and pita chips. We think you'll enjoy every scoop."

Each of the newly launched offerings is made with wholesome beans, real vegetables and Mediterranean herbs and spices. The products also contain 2g of protein per serving, are gluten-free, dairy-free, kosher and are made without genetically engineered ingredients.

"At Sabra, everything starts in the kitchen," MaryDawn Wright, corporate executive chef at Sabra Dipping, said. "Each day, we taste, test, and reimagine new possibilities in food to create flavorful ways of eating and connecting. Culinary inspiration comes from all around and the nourishing warmth of rich bean flavor and aromatic scents of fresh herbs and spices come to life in this new line of Mediterranean Bean Dips. Whether you're hosting a crowd, feeding your family or savoring a guilt-free afternoon indulgence, Sabra Mediterranean Bean Dips were created with love in our kitchen for you and yours."

The new Mediterranean bean dips also will be the company's first product line to hit shelves with its refreshed branding and logo, which includes an updated logo, restyled label design and original on-pack photography highlighting the plant-based ingredients in Sabra products and celebrating the brand's Mediterranean inspired heritage.

Each of the dips can be found in the deli section of grocery stores and supermarkets nationwide. Further information can be found on the company's website.