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Sabra spices up the refrigerated case


CHESTERFIELD COUNTY, Va. -- Sabra Dipping Company is adding a little heat to the fall season by introducing a new limited edition flavor to its hummus product portfolio.

Zesty 3-Pepper Chili with Red Beans Hummus is a limited edition flavor that has bits of red beans mixed with red and green bell peppers and jalapeno. 

"Consumers have really enjoyed our limited edition offerings in the past and we are thrilled to introduce Zesty 3-Pepper Chili with Red Beans Hummus today," said Eric Greifenberger, director of marketing at Sabra.  "All Sabra innovation starts with consumer insights.  We asked consumers to choose this fall's limited edition variety out of six different choices, and Zesty 3-Pepper Chili with Red Beans was the winner. Some of our LTOs, such as Caramelized Onion with Smoked Paprika hummus have become part of our regular line so we can't wait to listen to consumer feedback on this – we are definitely looking forward to consumers reaching out to us after they give it a try!"

Zesty 3-Pepper Chili with Red Beans Hummus is available in the refrigerated section of retailers nationwide. The limited edition flavor is non-GMO certified and gluten-free.  The suggested retail price is $3.99 for a 10-ounce container.

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