Scotties debuts Laura Ashley Collection at Target

BURLINGTON, Mass. — Facial tissue brand Scotties has launched the Laura Ashley Collection, an exclusive line that will be sold at Target this month.

Offering a new twist on home décor, Scotties has paired its facial tissue with Laura Ashley's signature prints. Scotties said it plans to expand its design portfolio in 2012, with plans for retail expansion across the United States.

“Research shows that consumers care about the design of a facial tissue box just as much as they care about the quality of the product inside,” Scotties director of marketing Joe Richards said. “When we asked consumers what design brand they would like to see created as a tissue box, Laura Ashley was at the top of the list.”