Several food producers to adopt front-of-pack nutrition labeling

ENGLEWOOD CLIFFS, N.J., and MINNEAPOLIS Unilever and General Mills today announced positive actions towards adding front-of-pack nutrition labels to their products.

General Mills and Unilever both signed on as “likely implementers” of the program which advocates adding food nutrition information, such as calorie content and other details of additives and ingredients, to front-facing labels. The labels are part of the Smart Choices Program, a system of nutrition labeling developed by academics, food and beverage manufacturers, health organizations, retailers and scientists.

Unilever has been a participant in the Keystone Food and Nutrition Roundtable which launched its “Eat Smart/Drink Smart” initiative in the United States and globally with the Choices Programme.

The Smart Choices Program symbol will be added to packaging by participating food companies in 2009.

More information is available at www.smartchoicesprogram.com.