Shaquille O’Neal named Forto Coffee ambassador

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Shaquille O’Neal named Forto Coffee ambassador

Another big-name celebrity is diving into the beverage space.

Fort Coffee, a brand known best for its coffee shot and ready-to-drink products, announced that Hall of Famer Shaquille O’Neal will not only be the brand’s new face but also a co-owner.

"I can enjoy a Forto Coffee Shot anytime, anywhere," O'Neal said. "Plus, it's organic, tastes great, and best of all, it fits in my pocket. These coffee shots have given me the energy to stay active and I'm excited to be at the forefront of the future of coffee."

As a Forto global ambassador, O’Neal will headline the brand’s multi-channel marketing campaign, which will launch across television, out of home, in-store, digital and social media in the coming year, the company said.

"Shaq embodies what Forto is all about: fast-acting, positive energy," Neel Premkumar, the founder and CEO of Forto Coffee said. "He's a living example of how Forto can help people get the most out of their days from a coffee drink that they can feel good about."

Shoppers can find the brand's coffee shots, which come in such flavors as vanilla and chocolate latte, at more than such 50,000 retail locations as Walmart, Kroger, Albertsons, Meijer, Publix, Walgreens, Rite Aid, Giant Eagle, CVS Pharmacy and SuperValu among others.