Shoppers Drug Mart unveils first Enhanced Convenience Food section

VANCOUVER, British Columbia — Shoppers Drug Mart will be unveiling its first Enhanced Convenience Food section here on April 22, the company announced Wednesday.  Aiming to provide customers with an experience that combines convenience with quality foods, the improved offering includes approximately 750 new fresh items.



"With the close connection between food and wellness, the introduction of convenience fresh food items in Shoppers Drug Mart is a great fit," stated Chong Bang, SVP merchandising, Shoppers Drug Mart. "We first introduced a limited selection of convenience food in Shoppers Drug Mart when we launched the large format store in 2002.  Now as a division of Loblaw, we have been able to leverage food expertise to develop an enhanced convenience food offering, providing our customers with the ability to quickly pick up fresh and healthy items."



In support of the expanded food offering, pharmacists in enhanced fresh food stores have been provided with additional nutrition training and health information, so they can better help customers and patients to shop well.



Following the opening of the Hastings Street location, enhanced convenience food offerings will roll out in select Shoppers Drug Mart stores across Vancouver and Richmond. There are two formats for enhanced convenience food: Fully Enhanced or Grab and Go. While both models focus on convenience, Fully Enhanced locations will offer a larger assortment of fresh offerings, while Grab and Go locations will emphasize quick and convenient offerings for the urban customer.