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Sierra Mist goes natural

9/21/2010

PURCHASE, N.Y. PepsiCo is replacing Sierra Mist with a "natural" alternative.


The lemon-lime soda has been transformed into Sierra Mist Natural, to reflect that it's only made with natural ingredients, PepsiCo said.


"New Sierra Mist Natural has been stripped of everything artificial and is naturally sweetened with real sugar so that the crisp, clean taste of lemon-lime shines through," said Kristina Mangelsdorf, VP natural and flavored sodas at PepsiCo. "It's a big, bold innovation that shakes up the world of sodas with its surprisingly authentic simplicity — making Sierra Mist Natural a beverage that's in line with the times and consumer preference."


"Sierra Mist Natural is the first major innovation to come out of Pepsi Americas Beverages following our bottler integration," Mangelsdorf added. "We know that we have a product our consumers will love, and with the support of our full system behind us, we know we can win in the marketplace."


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