Sierra Mist rolls out new flavor

PURCHASE, N.Y. A sweet ray of sunshine is coming to the beverage aisle this spring in the form of Sierra Mist Ruby Splash, a new ruby grapefruit-flavored line extension of PepsiCo's lemon-lime soft drink portfolio.

Currently available in retail stores nationwide, this marks the first new flavor from Sierra Mist that will be available year-round.

"Sierra Mist Ruby Splash is a delicious and refreshing blend of the lemon-lime taste that consumers love with a splash of ruby grapefruit," said Kristina Mangelsdorf, director of marketing, Flavors, Pepsi-Cola North America Beverages. "This combination of citrus flavors is so uplifting, it tastes like liquid sunshine in a bottle."

Sierra Mist has enjoyed success with other flavored line extensions, including Lemon Squeeze in the summer of 2006, Undercover Orange in the summer of 2007 and Sierra Mist Cranberry Splash, which has been offered for a limited time over the past three holiday seasons.

Sierra Mist Ruby Splash is offered in regular and diet versions of 20-ounce bottles, 2-liter bottles and 12-packs of 12-ounce cans. It will be supported by a full slate of TV, radio and digital advertising, highlighted by the tagline, "It's Liquid Sunshine."