Simply 7, Giada De Laurentiis give popcorn a Margherita pizza twist

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Simply 7, Giada De Laurentiis give popcorn a Margherita pizza twist

03/19/2019
Simply 7 Snacks and Giada De Laurentiis want to take consumers to an Italian pizzeria, without having to step foot inside one.

The Houston-based company announced that it had partnered with the chef to add a Margherita pizza twist to its popcorn products.

"We wanted to give consumers what they are looking for: a savory flavor while also staying true to who we are by using simple, real ingredients and nothing artificial," Simply7 president and CEO, Rashim Oberoi said. "We always prioritize taste and this flavor truly compliments the lightness of our popcorn. We also continue to be inspired by Giada's Italian heritage, so the Margherita Pizza flavor was a natural extension."

Containing the tastes of tomatoes, mozzarella cheese and herbs, Simply7 with Giada Margherita Pizza Popcorn is made with Non-GMO blue and red popcorn.

In addition, the newly launched product will contribute to the Fund Her Farm initiative, which De Laurentiis and Simply7 created to support female farmers in the United States.

Simply 7 with Giada Popcorn is currently available in four varieties, — Sicilian Sea Salt & Olive Oil, Parmesan Cheese, Butter and Margherita pizza — and also is gluten free, kosher and free from major allergens, the company said.

Simply 7 with Giada Margherita Pizza Popcorn can be found in a 4.4-oz. bag that will retail from $2.99 and $3.49 at select retail stores and online.