Skinny Water teams up with Red Bull’s distributor

7/16/2008

BALA CYNWYD, Pa. Skinny Water may not have wings, but it looks like a recent deal will give the zero-calorie, zero-sugar beverage more sets of wheels, according to statements released by the company this week.

Skinny Nutritional Company, the maker of Skinny Water, has announced an agreement with Power-Pak Beverage, the company that distributes Red Bull energy drinks, to extend its reach into Southeastern Pennsylvania. Skinny Co. said that this is its fifth distribution deal since Skinny Water’s launch earlier this year.

President and chief executive officer, Don McDonald, of Skinny Nutritional Corp. told the press, “We’re pleased to add Power-Pak beverage to our growing lineup of distributors to help grow the Skinny Water brand and the sales efforts in the state of Pennsylvania. We believe Power-Pak has the experience and distribution network to help meet consumer demand just as they did with the well-recognized Red Bull Energy Drink.”

Operating since 2001, Power-Pak is a privately-held company that distributes Red Bull, Herbal Mist tea, Pennsylvania Dutch Birch Beer and Virgil’s Root beer in Pennsylvania.

Skinny Water now has more than 4,000 distribution points across central and northeastern Pennsylvania.

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