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Skippy fruit bites pack on the peanut butter

Skippy is changing the way consumers eat peanut butter and fruits together.

The Austin, Minn.-based company, which is part of Hormel’s portfolio of brands, unveiled its new P.B. Fruit Bites. Each of the snacks features bite-sized dried fruit that’s covered in a coating of Skippy’s peanut butter.

“We took the classic peanut butter and jelly flavor and created a convenient, on-the-go snack, combining the undeniably smooth taste of Skippy peanut butter and real dried fruit,” Aly Sill, brand manager at Hormel Foods, said. “We are thrilled to introduce Skippy P.B. Fruit Bites as the next member of the iconic Skippy peanut butter family of products and a perfect snack for peanut butter and jelly lovers across the country.”

The treats come in strawberry-flavored dried cranberry and dried grape varieties, which are packaged in 4-oz. resealable pouches. Both snacks retail from $3.29 to $3.69 and can be found in select retailers across the country.

Further information on the line can be found on the company's website or on its Facebook, Twitter and Instagram pages.
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