Skittles get the zombie treatment

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Skittles get the zombie treatment

Skittles has something new up its sleeve — just in time for Halloween.

The Hackettstown, N.J.-based company, which is part of the Mars portfolio, will be introducing Zombie Skittles during the scariest time of the year.

Featuring a mix of such fruity flavors as petrifying citrus punch, mummified melon, boogeyman blackberry, chilling black cherry and blood red berry, the added twist in the treat is not knowing which is the rotten zombie.

Hidden beneath the candy shell of select pieces, rotten zombie is a flavor that will only reveal itself once the consumer has begun to chew on the product, the company said.

"Our fans love Skittles not just for its delicious fruity flavors, but for the irreverence and sense of humor for which the brand is known," Rebecca Duke, the Skittles senior brand manager at Mars Wrigley U.S., said. "This Halloween, we wanted to give our fans the ultimate rotten twist on the candy they know and love, challenging them to test their bravery over a bag of Zombie Skittles."

In addition, the brand is asking consumers to take part in its #DareTheRainbow challenge, which asks those who are brave enough to try Zombie Skittles, to gather their friends together and record their experience of tasting the rotten zombie flavor.

Shoppers can find Zombie Skittles at major retailers across the United States in a share size that retails for $1.89, lay down bag for $2.49 and fun size bag for $2.99.