Skyy Vodka sweetens Valentine's Day with new strawberry-infused spirit

SAN FRANCISCO — Skyy Vodka on Tuesday announced the introduction of its new Skyy Infusions Wild Strawberry, a first-of-its-kind vodka made with real, wild strawberries.

Launching just in time for Valentine's Day, Wild Strawberry joins the brand's existing line of innovative, premium flavors, which includes coconut, dragon fruit, blood orange, pineapple, ginger, cherry, grape, citrus, raspberry and passion fruit.

Smaller and sweeter than their grocery-aisle cousin, wild strawberries are a favorite of farmer's markets across the country, delivering a stronger flavor and a more aromatic bouquet than garden-variety strawberries. Featuring a well-balanced celebration of ripe berries, hints of tropical vanilla and finishing with the roundness of white chocolate, Skyy Infusions Wild Strawberry pairs well with a box of Valentine's Day sweets.

"Fresh strawberry is one of the most popular cocktail flavors in the United States, but to date that bright, sweet experience hasn't really been captured in an actual spirit," said Jason Daniel, Skyy Vodka brand director. "Pairing our proprietary infusions process with the more complex wild strawberry varietal, we have captured the true essence of the fruit, allowing fans to experience that delicious flavor without a blender or heavy juices."

Skyy Infusions Wild Strawberry will be available in 50 mL ($1.99), 750 mL ($18.49), 1 L ($23.49) and 1.75 L ($26.99). The launch will be supported by a fully integrated marketing campaign featuring advertising, social media activities and on- and off-premise sampling promotions.