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Smart Start cereal encourages women to get heart-healthy at breakfast


BATTLE CREEK, Mich. As part of the roll-out of Kellogg’s new Smart Start Strawberry Oat Bites cereal, the company is encouraging women of all ages to eat healthy with their hearts in mind.

“Heart health is a journey that requires a person to set their own goals and define success for themselves,” director of nutrition marketing for Kellogg Company, Jennifer Garrett, Ph.D., said. “Smart Start Strawberry Oat Bites cereal is one easy step along the way to accomplishing those goals.”

A serving of Smart Start Strawberry Oat Bites contains potassium and whole-grain as well as other heart-healthy ingredients. Additionally, Smart Start cereals are low in sodium.

Kellogg Company, the maker of cereals, cookies, crackers, toaster pastries, frozen waffles, and other foods reported a net sales of nearly $12 billion in 2007.

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