Smirnoff introduces Signature Screwdriver, Smirnoff Ice Tropical Fruit


Vodka and malt beverage brand Smirnoff today announced the expansion of their Premium Flavored Malt Beverage line with two new products: Smirnoff Signature Screwdriver and Smirnoff Ice Tropical Fruit.

The Smirnoff Signature Screwdriver beverage (5.8% alcohol by volume) recreates the flavor of the popular vodka and orange juice cocktail, joining the other three flavors in the line: Blueberry & Lemonade, Cranberry & Lime and Classic Lemonade. 

The Smirnoff Ice Tropical Fruit beverage (4.5% alcohol by volume) combines a refreshing fruit punch and tropical flavors for a sweet, fruity taste, and joins 11 other beverages in the Smirnoff Ice Premium Malt Beverage line: Green Apple Bite, Strawberry Acai, Wild Grape, Pomegranate Fusion, Raspberry Burst, Watermelon, Passion Fruit, Mango, Pineapple and Cherry Lime.

“Both Smirnoff Signature Screwdriver and Smirnoff Ice Tropical Fruit are refreshing-tasting beverage options for our adult consumer who are looking for enticing new flavors from premium brands they trust at a good value,” said Heather Boyd, brand director of progressive adult beverages for Diageo-Guinness USA. “While they're sure to be a hit for summer parties and picnics, there's no reason to wait, which is why both are now on shelves nationwide.”

Both of the new drinks are available in six-packs of 11.2-oz. bottles for a suggested retail price of $7.99. Smirnoff reminds consumers of legal drinking age to drink responsibly.

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