Snapple asks Americans to sing, 'Oh say can you TEA'

PLANO, Texas -- Just in time for the upcoming Fourth of July holiday, Snapple is asking consumers to celebrate America by indulging in the brand's new, patriotic flavors.

Recently, Snapple launched Oh Say Can You TEA, a black tea with strawberry flavor and a hint of mint. Available through July 4, the new tea flavor has been supported with social, digital and traditional media and marks the first time that a limited-time Snapple product has received national TV support. 

Later this summer, Snapple is launching two new seasonal flavors – a Red Fruit tea flavor incorporating pomegranate, cherry and raspberry, and a Blue Fruit tea flavor with blueberry and blackberry. Similar to its Oh Say Can You TEA predecessor, Snapple's new Red and Blue teas are also backed by an integrated marketing campaign that taps into the excitement around the 2016 presidential election.

"This summer, in addition to Independence Day, Americans are in the midst of the 2016 presidential election campaign and gearing up to root for Team USA in the summer Olympics," said Brent Chism, director of content and marketing, Snapple. "With our latest campaign and new tea flavors, we're doubling down on patriotism and celebrating Snapple's position as a national icon of fun, optimism and, of course, break time."

Consumers can enjoy the new teas when they hit the market in September. But prior to that, Snapple will be popping up in cities that are hosting major political events, including Philadelphia and St. Louis, to hack the political arena and give fans a sneak peak of the new flavors.

To do this, Snapple has enlisted the help of actor and Snapple fan Michael Rapaport, who will serve as a break time correspondent. At his various stops, Rapaport will arrive like any other campaigner in a wrapped Snapple "Break State Bus," which he'll use as a base of operations for giveaways, blind taste tests of Snapple Red Fruit Tea and Blue Fruit Tea and consumer debates with topics about anything except politics.

Snapple beverages are sold at retailers nationwide.