Snapple redevelops formula, packaging

PLANO, Texas The "Best Stuff on Earth" is shaping up its image.

Snapple, the ready-to-drink beverage line, is undergoing the most significant make-over in its 37-year history with a new formula, reduced calories and packaging that promotes the blend of healthy green and tasty black tea leaves, the Dr. Pepper Snapple Group announced Wednesday.

The brand’s new formula heightens the flavor derived from the tea leaves, uses sugar as the sweetener, and reduces the calories in some cases up to 20%. The new graphics also highlight that Snapple is made from healthy green tea and tasty black tea leaves.

“We want to ensure Snapple continues to be the Best Stuff on Earth,” said Bryan Mazur, VP marketing for Snapple. “These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better.

“We’re still Snapple. We take our product seriously, not ourselves,” Mazur added.

Snapple premium teas are available in 16-ounce glass bottles, 6-packs and 12-packs at convenience stores, grocery and major retailers nationwide.