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Snapple's new antioxidant water offers healthy benefits

11/6/2007

PLANO, Texas Snapple on Tuesday introduced Antioxidant Water and LYTeWater, taking drinking water to a new level.

The Antioxidant Water line helps restore the body and supports a healthy immune system. Featuring seven flavors inspired by nature’s “superfruits,” the antioxidants, vitamins and electrolytes in each flavor provide one of four distinct health benefits—the power to Protect, Defy, Awaken and Restore.

The zero-calorie Snapple LYTeWater line is enhanced with electrolytes and minerals for premium hydration. Both lines provide consumers looking to incorporate healthy behaviors into their lifestyles with nutrient-packed alternatives to traditional bottled water, according to Brian Mazur, vice president and general manager of Snapple.

Snapple Antioxidant Water is available in 20-ounce single bottles for $1.39 to $1.59 and Snapple LYTeWater is available in 20-ounce six-packs, as well as one-liter single-serve bottle for $1 to $1.69 per unite. They can be found in major retailers, grocery and convenience stores nationwide.

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