Snickers teams up with Feeding America

HACKETTSTOWN, N.J. Mars Snackfood U.S. announced today that its Snickers brand is teaming up with Feeding America to 'Bar Hunger' - a campaign to help Americans struggling with hunger.

As part of 'Bar Hunger,' Snickers will donate the equivalent of at least three million meals to Feeding America in 2009. The brand will also educate and inspire Americans to help through special branding and educational verbiage on its Snickers packaging, dedicated national advertising, its Facebook page located at www.facebook.com/snickers, as well as series of events throughout the year.

Snickers enlisted the support of actor and chairman of Feeding America's Entertainment Council, David Arquette, who'll spend the better part of two days atop the famed Madison Square Garden Marquee, July 14 and 15. Arquette hopes to raise $250,000 in donations for Feeding America, at a time that is especially trying for the growing number of Americans at risk of hunger, through the Snickers Facebook Page, text messaging and on-site collections.

"The Snickers brand has always satisfied hunger," said Carole Walker, VP integrated marketing communications for Mars Snackfood U.S. "The 'Bar Hunger' campaign is designed to draw attention to a very real challenge facing America. But this charitable effort is about more than putting a logo on our wrapper. We want people to join the effort and help in any way they can."