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SoBe Lifewater adds new flavors to coconut water line

1/4/2012

PURCHASE, N.Y. — SoBe Lifewater has introduced three new beverages to its SoBe Lifewater with Coconut Water line.


The brand said the line now touts such tropical flavors as pacific coconut, pomegranate nectarine and mango mandarin.


“We knew that if we were going to create a drink with coconut water, we had to give it a SoBe spin,” SoBe senior marketing director Rebecca Granne said. “SoBe Lifewater with Coconut Water flavors are a new twist on a hot trend. We’re delivering unique ‘flavors with benefits,’ three great-tasting flavor blends that are infused with coconut water, naturally sweetened and a great way to get hydrated.”


SoBe Lifewater with Coconut Water beverages are available at stores nationwide.

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