SoBe Lifewater introduces its latest calorie-free drink with a summer-long promotional tour

6/17/2009

PURCHASE, N.Y. PepsiCo.’s SoBe Lifewater announced its summer plans to travel across the country to promote its newest zero-calorie enhanced water and its two additional flavors.

The new zero-calorie SoBe Lifewater flavors are sweetened with the all-natural, zero-calorie sweetener PureVia, made from a highly pure extract of the Stevia plant leaf, and are infused with a unique mix of antioxidant vitamins C and E, essential B vitamins and herbal ingredients.

"SoBe Lifewater is the ultimate summer accessory, whether you're at the beach or at a backyard barbecue," said Angelique Krembs, SoBe marketing director at PepsiCo. North America Beverages. "What better time of year to provide consumers more variety in the healthier beverages they seek and exclusive access to the hottest social events."

SoBe will unveil marketing events in late June in order to engage consumers all summer long. For more information, visit www.sobeworld.com.

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