Sonoma Brands shakes up the snack category with marshmallows

SONOMA, Calif. -- A new brand is offering a "better-for-you" option to satisfy any sweet tooth on-the-go.

SMASHMALLOW says it aims to redefine the sweet snack into a "better-for-you," reduced guilt option for consumers who care about their health and well-being.

"At Sonoma Brands, we seek to adapt to ever-changing consumer needs and cravings by invigorating sleepy categories, such as the $36 billion confectionery space," said Founder of Sonoma Brands, Jon Sebastiani. "As an avid marathon-runner, I've often found myself indulging in a marshmallow or two from my cupboard when I needed a sweet fix, as a 'better-for-you' and fat-free option. Then on a trip to Paris, I was struck by the fact that bakeries in Europe have decadent marshmallows on display, alongside macarons and other gourmet treats. I knew then that we, at Sonoma Brands, could reintroduce the classic American Marshmallow in a fun, delicious and healthier way, taking it far beyond traditional s'mores."

SMASHMALLOW delivers taste and wow-factor beyond an ordinary marshmallow. The premium on-the-go treat marshmallows are made with organic sugar and all natural ingredients; nothing artificial. SMASHMALLOW ranges from 70-90 calories per servings and is a gluten-free, clean-label indulgence.

SMASHMALLOW comes in seven flavor 'smash-ups' for a snacking adventure, including Cinnamon Churro, Strawberries & Cream, Espresso Bean, Mint Chocolate Chip, Toasted Coconut Pineapple, Meyer Lemon Chia Seed and Root Beer Float.

Coming soon to Sprouts stores nationwide, 4.5 oz.

SMASHMALLOW bags will be available for a suggested retail price of $3.99. The brand will make its retail launch at stores nationwide this fall.