Sour gummies brand Trolli scores with James Harden

OAKBROOK TERRACE, Ill. -- Leading sour gummi brand Trolli is expanding its Weirdly Awesome campaign in new ways with brand ambassador and star hoops player James Harden.

The branch is launching a new episodic digital video series featuring Harden that showcases his basketball expertise in three unique and fun basketball clinic videos.

"In this new digital series, Trolli joins James in his familiar territory, on the basketball court. Fans will get to enjoy a peek inside James' world and discover what fuels his killer basketball skills," said Jill Manchester, SVP marketing and brand strategy, Ferrara Candy Company. "This new content is the perfect way to continue to reach our dedicated fans and introduce Trolli to new fans while spotlighting our Beardly Awesome brand ambassador."

The videos will be released throughout the week on Trolli's social channels and be distributed through YouTube. Fans will also have the chance to participate in exclusive contests on Trolli's Twitter and Instagram channels by following, re-tweeting and using the #WinningatHoops when entering.

Winners of the giveaways will be announced via Trolli's Twitter and Instagram.