Soylent debuts mini-meal bar collection

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Soylent debuts mini-meal bar collection

04/19/2019
Soylent is expanding its reach in the nutrition bar category.

The Los Angeles-based brand is introducing consumers to its new Soylent Squared bar, which is a 100 calorie mini-meal bar that contains 5 g of plant protein, 36 essential nutrients and probiotics for digestive health.

Sold in cases of 30 bars, the product is available in three varieties — chocolate brownie, salted caramel, and citrus berry.

“There are a lot of bars out there but most are high in sugar, use less sustainable animal-derived protein and often lack the nutrients that your body needs to thrive,” Bryan Crowley, Soylent’s CEO said. “We developed Soylent Squared to allow our customers to portion out the nutrition they need when they need it; you can enjoy 1-2 for a healthy snack or 3-4 for a complete meal.”

News about the launch comes on the heels of the brand unveiling its new in-between meal, Bridge and expanding its retail distribution within Walmart locations across the nation.

“Some of our best product ideas have come straight from our customers, so we’re excited for them to try Squared. We’re also looking forward to building our customer base with the launch of our new convenient, healthy and more sustainable nutrition bar,” Crowley said.

In addition, the bars contain 26 vitamins and minerals, 9 amino acids, two essential fatty acids, three grams of sugar and is made with the same guidelines as its existing ready-to-drink beverage and powder lines, the company said.

Shoppers can find Soylent Squared on the company’s website for the suggested retail price of $30.