Soylent expands Walmart distribution

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Soylent expands Walmart distribution

04/08/2019
Big news for fans of Soylent’s line of products.

The Los Angeles-based company announced that five of its meal replacement drinks will now be available nationwide at all 4,378 Walmart locations across the United States.

“Soylent is committed to providing affordable, accessible and appealing complete nutrition to the masses and Walmart’s tremendous presence and reach makes them a great customer for us,” Bryan Crowley, the CEO of Soylent said. “Walmart’s leadership team has been a huge supporter of what we’re trying to accomplish, and we look forward to collaborating with them to continue to expand our reach.”

After successfully launching in 400 Walmart locations in 2018, the brand expanded to 1,850 locations five months after its initial launch, the company said.

“Soylent is a strategic, best in class sales organization and has become the center of the functional beverage set that Walmart is spearheading. This exciting set will feature up-and-coming brands of all sizes who are launching in Walmart stores across the US. Soylent can be an aspiration for many emerging brands, as they show how this model can work successfully,” Walmart Sr. Buyer, Todd Wetmore said.

Shoppers will now be able to find Soylent’s line of products on the company's website and at over 20,000 locations across the nation.

“By mapping out our growth plan, monitoring results in real time and partnering with Walmart to react quickly to our performance, we have been able to drive sales in a way that has exceeded all of our expectations,” Soylent's SVP of sales, Melody Conner said. “In January 2018 we had just a handful of retail locations in Southern California and our incredible success in Walmart, especially amongst a young, health conscious, on-the-go population has been a great proof of concept for us as we expand our channels.”