Spam wants consumers to ban 'monotony'

AUSTIN, Minn. To give their fans something else to chew on, this month the makers of Spam products are launching a multi-faceted ad campaign that will educate Spam users on how to spice up their everyday meals.

The new spot television, national print and radio advertisements, and revamped Web site, www.spam.com, play on the brand's playful personality to give its fans real, useful ways to enjoy Spam products.

"Our goal is to build upon the recent success of Spam product sales by showing our consumers simple and creative ways to use Spam products more often," said Dan Goldman, senior product manager of Spam. "These advertisements take everyday recipes a step further to say, 'Spam products can banish mealtime monotony.'"

Launching a cohesive series of messages across all media  print, television, radio and web, brings to life the campaign's theme. "Break The Monotony."