Sparkling Ice debuts new flavor, accelerates retail expansion

10/18/2016

PRESTON, Wash. -- Sparkling Ice is launching a new flavor and accelerating a Spanish-label retail expansion into stores in Mexico.


In addition to the debut of the brand's newest flavor, Grape Raspberry, Sparkling Ice is rolling out a Spanish-label retail expansion into all 7-Eleven store locations in Mexico. The Mexico expansion follows an international growth period for the brand, which recently launched in the UK and Ireland.


Sparkling Ice Grape Raspberry will be available in Kroger stores this month, and at retailers nationwide starting in January. 


In addition to the new flavor unveiling, Sparkling Ice is announcing that the brand will be added to all 1,976 7-Eleven retail locations in Mexico. Starting in October, 7-Eleven will begin to roll out a variety of Sparkling Ice flavors with new Spanish-language labeling, including Black Raspberry, Orange Mango, Kiwi Strawberry and Strawberry Watermelon.


As a result of the international retail expansion and new Grape Raspberry flavor, Sparkling Ice says it will increase opportunities for new distribution and sales channels for the brand within the convenience industry. Sparkling Ice is now available in nine countries including the United States, Canada, Australia, United Kingdom, Ireland, the Caribbean, Costa Rica and Mexico.

 


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