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01/04/2012

SpecialK.com offers weight-loss plans for women

BATTLE CREEK, Mich. — In line with National Weigh-in Day on Jan. 2, Special K announced it is offering tracking tools, peer inspiration and motivation on its website, SpecialK.com, to help women achieve their weight-loss goals in 2012.


How it works: Users can customize their weight-loss plans with their lifestyles by selecting their meal plan and activity level. Afterwards, users then are given a personalized Special K plan that is unique to their needs and goals. Women easily can track their progress online via their mobile device, Special K said.


According to a recent Special K survey, 75% of women said they aim to gain confidence by managing their weight in the New Year, while more than 63% of women find that personalized meal plans or tracking tools make weight-loss programs easier to follow. In addition, 64% find a lack of support the reason for getting off track from a weight-loss plan.


"As 2012 rings in, we all know people all over the world will be making New Year's resolutions to lose weight," says Yuvraj Arora, Kellogg senior director of Special K. "We hope that we can use this resolution moment to help women focus on the positive gains and feelings of accomplishment they foresee in the New Year."

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