Splenda launches stevia sweetener

CARMEL, Ind. — Splenda Sweeteners parent company Heartland Food Products on Thursday announced a new addition to its product line, Splenda Naturals Stevia Sweetener, which the company says has no bitter aftertaste. The new sweetener uses what it says is a better-tasting extract from the stevia leaf, rebaudioside D (reb D) and erythritol, which provides necessary volume and texture to the stevia extract that can be 200 times sweeter than sugar. 

 

"We're excited to continue building the Splenda Brand, and are proud to introduce Splenda Naturals Stevia Sweetener,” Heartland FPG chairman and CEO Ted Gelov said. “Our goal was to provide consumers with a better-tasting alternative to stevia sweeteners currently on the market and I'm so proud of this team for this much-needed innovation in the category. With Splenda Naturals Stevia Sweetener, we are giving consumers the chance to enjoy natural sweetness without calories.”  

 

Splenda Naturals Stevia Sweetener is available nationwide with a suggested retail price of $3.99 for a 40-count box and $6.99 for an 80-count box. The product comes with a money-back guarantee.