St. Jude’s, Green Giant partner on limited-edition packaging
St. Jude Children’s Research Hospital announced a new partnership with Green Giant.
The hospital will have two of its patients — Addy, age 4 and Bailey, age 13 — artwork features on limited edition bags of Green Giant’s Veggie Tots, which can be found on the shelves of grocery stores nationwide beginning in fall.
“Green Giant is incredibly generous in its support of St. Jude, our patients and lifesaving mission,” Richard Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital, said. “We're thrilled to partner with this iconic brand as Green Giant uses its platform and popularity to showcase our patients' stories and the critical work of St. Jude Children's Research Hospital.”
In addition to the artwork, Green Giant, which is part of the B&G Foods portfolio, donated $350,000 to assist the organization’s efforts in leading the way in how the world understands, treats and defeats childhood cancer as well as other life-threatening diseases, the company said.
“We're proud to bring our partnership with St. Jude to the freezer aisle in such a big way by featuring patient artwork and compelling stories on our new limited edition Green Giant Veggie Tots packaging,” Jordan Greenberg, vice president and general manager of Green Giant, said. “It was important for us to release this timed to September and Childhood Cancer Awareness Month to bring awareness of the important work being done by St. Jude to help children and families.”
The hospital will have two of its patients — Addy, age 4 and Bailey, age 13 — artwork features on limited edition bags of Green Giant’s Veggie Tots, which can be found on the shelves of grocery stores nationwide beginning in fall.
“Green Giant is incredibly generous in its support of St. Jude, our patients and lifesaving mission,” Richard Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital, said. “We're thrilled to partner with this iconic brand as Green Giant uses its platform and popularity to showcase our patients' stories and the critical work of St. Jude Children's Research Hospital.”
In addition to the artwork, Green Giant, which is part of the B&G Foods portfolio, donated $350,000 to assist the organization’s efforts in leading the way in how the world understands, treats and defeats childhood cancer as well as other life-threatening diseases, the company said.
“We're proud to bring our partnership with St. Jude to the freezer aisle in such a big way by featuring patient artwork and compelling stories on our new limited edition Green Giant Veggie Tots packaging,” Jordan Greenberg, vice president and general manager of Green Giant, said. “It was important for us to release this timed to September and Childhood Cancer Awareness Month to bring awareness of the important work being done by St. Jude to help children and families.”