Starbucks, MSNBC brew partnership
SEATTLE In an effort to promote its consumer-packaged coffee and volunteerism, Starbucks' Gold Coast Blend has been renamed for grocery and mass market retail channels.
The introduction of this updated coffee, Gold Coast Blend: Morning Joe Edition, reflects the partnership between Starbucks and MSNBC's program “Morning Joe.” To celebrate the introduction of the packaged coffee and the companies' joint commitment to community involvement, Starbucks and MSNBC are co-sponsoring Brewing Together Day of Service on Saturday, Nov. 21, in conjunction with volunteering organization HandsOn Network, to encourage consumers to volunteer in their community on an ongoing basis.
Viewers and consumers interested in volunteering in their local communities are encouraged to visit the HandsOn Network Web site www.handsonnetwork.org/brewingtogether to explore volunteer opportunities available in their communities.
“We are pleased to take the next step in our partnership with MSNBC's 'Morning Joe' by introducing , available where consumers buy groceries,” said John Culver, president, Starbucks global consumer packaged goods.
“It's an honor to be a co-sponsor of Brewing Together Day of Service and to help bring communities together to inspire change while making a difference in other people's lives. It's what Starbucks has always believed in - being a good neighbor and doing things that are good for each other and the planet,” added Cliff Burrows, president, Starbucks U.S.
As part of raising awareness for volunteerism, “Morning Joe” will highlight volunteer efforts and information on-air during the weeks leading up to Nov. 20 and 21. Additionally, on Friday, Nov. 20 from 6 a.m. – 9 a.m. EST, “Morning Joe” will be live from the John McDonogh School in New Orleans as they take part in community art project and other activities during the Brewing Together Day of Service.
Starbucks Gold Coast Blend: Morning Joe Edition is available in 12-ooz., pre-ground packages at a suggested retail price of $9.49.