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Stella D’oro introduces 100-calorie Breakfast Treats

1/16/2008

NEW YORK The Stella D’oro Company today announced the introduction of a new line of 100-calorie items featuring its famous Breakfast Treats.

The 100-calorie items are available in two flavors: original and chocolate. The product was designed using the company’s signature “S” cookie shape. Each box contains six pouches that each contain 18 mini Breakfast Treats and will retail for a suggested price of $2.99.

“We feel that this product has tremendous potential as it combines the equity of the Breakfast Treat cookie with the wellness and eating trends evident in today’s packaged food market,” said Michele Abo, President, Stella D’oro.

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