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Stok enlists Lil Jon for new campaign

Stok, a line of cold brew coffee, has enlisted the help of rapper Lil Jon for a new campaign.

The Stok Hype Experience, which is a personalized music video focused on getting consumers pumped, can be customized on the company’s website to include personal names and activities.

“At Stok, we never take ourselves too seriously,” Lindsey Morgan, director of marketing for Stok, said. “We craft cold brew coffee that's not only deliciously smooth, but also inspires motivation to pump up the day. Lil Jon is the perfect partner for us to bring the hype!”

Created by creative agency Fallon, the full video experience can be seen on the company’s website where further product information also is available.

“I've gotten people hyped my whole career," Lil Jon said. "It's cool to be partnering with a brand that wants to motivate and energize folks…especially in such an epic way!”

Stok’s Cold Brew products are currently available nationwide at such retailers as Acme, ShopRite and Walmart. The brand also is encouraging consumers to join in on the conversation by using the #StokYourself hashtag on social media.
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