Stop & Shop partners with USDA on healthy eating program

QUINCY, Mass. Customers at Stop & Shop will encounter some encouragement to eat well under a new partnership between the supermarket chain and the Department of Agriculture.

As part of the partnership, part of the USDA’s “Partnering with MyPyramid: Corporate Challenge,” Stop & Shop stores will have signs such with slogans such as “Vary Your Vegetables” and “Make Half Your Grains Whole.” The chain will also encourage customers to use interactive features on MyPyramid.gov to influence their eating choices.

The Corporate Challenge seeks to create partnerships between industry and the government to promote healthy eating. It is based on MyPyramid, the USDA’s updated version of the original Food Pyramid.

Based in Quincy, Mass., the Stop & Shop Supermarket Company operates 59,000 stores in New England, as well as in New York and New Jersey.