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Stouffer's revamping frozen food line with 'clean' ingredients


SOLON, Ohio -- The nation's largest frozen meal brand is simplifying its recipes to reflect consumers' evolving preferences when it comes to food ingredients.

Stouffer's announced that it will be simplifying recipes according to its new "Kitchen Cupboard" commitment. This new initiative will focus on shortening and simplifying recipes and only including ingredients consumers might find at home, like vine-ripened tomatoes, freshly made pasta, and real mozzarella.

This effort will begin with Stouffer's Lasagna with Meat and Sauce, one of the brand's classic offerings. The simpler recipe will now contain fewer ingredients, but continue to offer the same great taste consumers know and love.

"Today's consumers are seeking food with ingredients they recognize and trust," said Tom Moe, director of marketing for Stouffer's. "Evolving to meet desires of consumers is woven throughout Stouffer's history, and our Kitchen Cupboard commitment is the most recent example of that evolution. At Stouffer's we take great pride in providing high-quality meals for so many families, and we strive to be the best we can be, because we believe it's what's on the inside that counts."

Stouffer's Kitchen Cupboard guidelines include:

  • Using ingredients that consumers trust and recognize, like what they would use in their own home kitchens, with no artificial flavors, colors or preservatives

  • Working on simplified recipes that result in great taste with fewer ingredients

  • Offering recipes that provide consumers with the same or better dining experience, at a good value


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