Strongbow joins royal wedding hype, intros rosé apple

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Strongbow joins royal wedding hype, intros rosé apple

By Gisselle Gaitan - 04/06/2018
Joining the growing excitement for the upcoming royal wedding of Prince Harry and Meghan Markle, Strongbow Hard Cider decided there’s no better way to celebrate than by releasing its new rosé apple cider with a limited-edition royal rosé teacup set.

The White Plains, N.Y.-based company’s new rosé apple is a semi-dry cider that gets its color from a touch of red-fleshed apples. It also contains 50% less sugar than other leading hard ciders, and contains a light, bubbly and fruity flavor, the company said.

"As England's No.1 hard cider brand, we are thrilled to introduce a new way to drink rosé with rosé apple and a spirited take on tea time with our royal rosé teacup sets," Jessica Robinson, vice president of portfolio brands, said. "Through the union of our British heritage and a modern twist on rosé, we are marrying two of America's latest obsessions just in time for the fairytale royal wedding this spring."

Strongbow’s hard ciders are made from apples and other natural flavors that are imported and produced from orchards in the U.K. and Belgium. The brand’s other flavors include gold apple, artisanal blend and cherry blossom.

Rosé apple is currently available for purchase nationwide, and the company will be looking to offer more than 1 million limited-editions mini-can trial packs at the suggested retail price of $1.50 each. More information can be found on Strongbow’s website, Instagram and Facebook pages.