Sunbelt Bakery shakes up cereal line with Simply Granola

COLLEGEDALE, Tenn. — Sunbelt Bakery has added a new product to its line of preservative-free granola cereals.

New Simply Granola is a back-to-basics cereal delivers a hint of brown sugar and offers consumers protein, whole grain oats and is an excellent source of fiber and iron.

"We are committed to giving consumers cereals that deliver a bakery-fresh taste and are completely preservative free," Sunbelt Bakery brand manager Jeff Badger said. "Simple Granola does that, and is perfect for eating by the handful, in a bowl with milk, or on top of yogurt."

Simple Granola cereal will join the Sunbelt Bakery cereal family alongside banana nut, fruit and nut and low-fat varieties. The four cereals will be sold at a suggested retail price of $2.79.