Sunkist soda kicks off catchphrase contest

PLANO, Texas — Orange soda brand Sunkist has teamed up with sports broadcasting legend Dick Vitale to offer consumers a chance to win 1-of-8 $10,000 weekly cash prizes.

Through March 31, Sunkist fans can enter the Sunkist Catchphrase that Pays contest, in which consumers can submit their best ideas for Vitale's new catchphrase online at SunkistSoda.com.

"Sunkist knows that no one energizes college basketball fans like Dick Vitale, with his unrivaled passion and truly awesome catchphrases," said Dave Falk, director of marketing for Sunkist. "Now fans can be part of the action with a chance to give [Vitale] his new, signature phrase and win cold hard cash."