Sunny Crunch Foods announces launch of Probiotic Chewy Cereal Bars containing GanedenBC30

1/28/2009

TORONTO Sunny Crunch Foods on Tuesday announced the launch of probiotic cereal bars that require no refrigeration.

The all-natural Probiotic Chewy Cereal Bars are made with whole oats and evaporated cane juice, and are available in four flavors: cranberry, strawberry, peanut and almond. Each 3.5-oz. bar is made with the patented probiotic GanedenBC30, manufactured exclusively by Ganeden Biotech. Additionally, each bar has 5 grams of fiber, 2 grams of protein, prebiotics, omega-3 fatty acids and only 110 calories.

"These bars are the perfect solution for people looking for an on-the-go, healthy snack that can help regulate and maintain a healthy digestive system," stated Willie Pelzer, president and CEO of Sunny Crunch.

Sunny Crunch bars are the latest in a string of new products containing the probiotic strain GanedenBC30. "We are thrilled that companies are taking advantage of the unique characteristics of GanedenBC30 to offer consumers more options when it comes to shelf-stable, probiotic-enhanced products," stated Ganeden Biotech CEO Andy Lefkowitz.

Probiotic Chewy Cereal Bars are sold in packs of five and will be available shortly at major grocery chains throughout North America. Sunny Crunch plans to expand distribution to the United Kingdom and add GanedenBC30 to cereal products.

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