Sunny Delight hits the road with new product, campaign
CINCINNATI Sunny Delight Beverages Co., producer of SunnyD, is on the road again with a new product, SunnyD Smoothies, and two mobile tours focused on encouraging children to "Move, Laugh, Think."
The SunnyD Road Trip will show kids ways to have fun with science through a partnership with science center COSI. The SunnyD Road Trips will visit more than 50 cities in 22 states over the course of 6 months. In addition to playing science-based games with children at retail locations, the tour will make donations of needed games and supplies to youth recreation centers in the cities it visits.
"The SunnyD Road Trips embody what SunnyD is all about," said Jennifer Cottle, associate marketing director for SunnyD. "The tours bring smiles to the faces of children and their families while energizing their bodies and engaging their minds. We're thrilled to be taking sunshine on the road for a fourth year."
During the 2009 SunnyD Road Trip, tour managers will offer samples of the company's newest product, SunnyD Smoothies. SunnyD Smoothies provide kids with as much calcium and vitamin D per serving as milk, and comes in two flavors: Orange Whirl and Strawberry Swirl. SunnyD Smoothies are available at major retail outlets across the country in 48-ounce bottles.
"In this country, 50% of children are not getting enough calcium each day, and 42% are not getting enough vitamin D," Cottle said. "We created SunnyD Smoothies to help supplement kids' diets with these nutrients since they aren't getting enough from other sources. And, the orange and strawberry flavors have a touch of cream for a refreshingly smooth and unique taste made especially for kids."
A second SunnyD mobile tour, called the SunnyD Hip Hop Stop, will visit major events and youth recreation centers across the country while offering samples of SunnyD Smoothies. The SunnyD Hip Hop Stop is a 14-week tour starting in May that will encourage kids to "Move, Laugh, Think" through dance. The tour will feature dancers from Philadelphia's Chosen Dance Company, an organization committed to enhancing global understanding of Hip Hop culture and building appreciation for hip hop as an art form among people of all walks of life.
Complementing the SunnyD mobile tours is an interactive Web site at www.SunnyDroadtrip.com. Here, children and families can check out the Road Trip maps; register to win one of three Orlando family vacation packages and a number of $100 gas cards; explore the history of SunnyD; and learn about dance and science.
To find out more about the SunnyD Road Trips, visit www.SunnyD.com.
http://www.centerstoregrowth.com