Sunny Delight teams up with SodaStream
CINCINNATI and AIRPORT CITY, Israel — SodaStream, a manufacturer of home beverage carbonation systems, announced that it has entered into an agreement with Sunny Delight Beverages Co., a producer of juice-based drinks. The companies will co-develop flavors like SunnyD Tangy Original Orange and Orange-Strawberry exclusively for the SodaStream system.
"We are excited that consumers will soon be able to enjoy carbonated versions of our SunnyD flavors made at home with the SodaStream system," said Billy Cyr, President and CEO of Sunny Delight. "This partnership highlights our commitment to evolving our business to reflect the changing trends within the beverage industry, providing consumers with new and innovative ways to enjoy SunnyD."
The products are expected to debut in the United States during the second half of 2014. Terms of the agreement were not disclosed.