Super Bowl treatment given to NYSE, courtesy of Kraft

NEW YORK Kraft Foods hosted a Ritz cracker tailgate outside the New York Stock Exchange on Friday to kick off Super Bowl weekend.

In line with the revelry, NYSE floor traders and staff sported their favorite NFL team jerseys to work.

From 11:30 a.m. to 2 p.m., the Exchange community enjoyed a festive, food-filled tailgate beneath the NYSE facade featuring football-themed games, Ritz cracker snacks, dips and appetizers, as well as other recipes featuring Kraft Foods products. Carlos Abrams-Rivera, VP Kraft's Nabisco line, wrapped up the day’s festivities by ringing the NYSE closing bell.

Kraft recently expanded its business by acquiring British confectioner Cadbury.