SweeTarts unleashes gummy candies

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SweeTarts unleashes gummy candies

By Gisselle Gaitan - 06/06/2018
After bringing its latest innovation to the Sweets and Snacks Expo, SweeTarts is getting ready to unleash a set of gummy candies on the world.

SweeTarts Gummies, which come in sweet and sour fruity flavors, are now available at retailers nationwide and come in a variety of such shapes as a turntable, VR headset and rocket ship.

“After recently surveying more than 1,000 college students, and learning that more than 76% prefer gummy candies over chewy, hard or licorice candy formats, we knew our fans would be thrilled to try our new gummies offerings,” Benjamin Jones, SweeTarts marketing associate, said. “With no artificial colors, the new SweeTarts Gummies pack the same electrifying SweeTarts flavor that our fans have come to know and love, and with an endless variety of shapes and flavors, no bag is ever the same!”

To celebrate the product’s official launch, the Glendale, Calif.-based company is kicking off the “Search for the Next Gummy Shape” contest, which invites fans to pick the next gummy shape for a chance to win a year's supply of the snack. The winner will see their chosen shape appear in a future bag of SweeTarts Gummies. Participants have until July 22 to submit entries.

In addition, the company also is launching the “Shape Your Passion” sweepstakes, which invites candy aficionados to answer questions about their hobbies and interests using only gummy shapes, for a chance to win $10,000 or one of over 100 daily prizes. The sweepstakes runs through Aug. 20, and can be entered online by uploading a photo to Instagram or Twitter by using the #ShapeYourPassionSweepstakes hashtag.

SweeTarts' new gummy candies can be found at such retailers as Target, Walmart, Kroger, Publix, Meijer, HEB, Family Dollar, Rite Aid, Circle K and Speedway in 4-oz. share packs that retail for $1.69, 5.25-oz. medium pegs for $1.99 and 10-oz. stand-up bags for $2.89.