SweeTarts adds flavor to chewy ropes line

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SweeTarts adds flavor to chewy ropes line

By Gisselle Gaitan - 02/09/2018
SweeTarts has added a new product to the fan favorite SweeTarts Ropes line. The new Tangy Strawberry Soft and Chewy Ropes are the Glendale, Calif.-based company's latest addition, which contains no artificial colors or flavors.

Back in 2015, the company, which is part of Nestlé, launched the Cherry Punch SweeTarts Soft and Chewy Ropes, which became its best-selling sugar candy. The product is sold in single and shareable packages and features fruit-flavored licorice rope packed with a tart center.

"After receiving overwhelmingly positive feedback from consumers across the nation, it only made sense to expand the ropes line with America's favorite candy flavor, strawberry," Meghan Erickson, SweeTARTS brand manager, said. "We're confident that our fans will love bending, twisting and looping our new Tangy Strawberry Soft and Chewy Ropes as much as they'll enjoy eating them."

On Feb. 13, those who are interested in the product can log in to purchase the SweeTarts Tangy Strawberry Soft & Chewy Ropes through a limited presale program. After the sale, the ropes will be available for purchase in retail locations beginning in May.

More information on SweeTarts can be found on the company's website, and its Facebook, Instagram and Twitter pages with the #GetBerryRopedIn hashtag on social media.