The Switch expands to retail markets

DARIEN, Conn. The Switch, a sparkling juice, is expanding its market from 4,000 schools nationwide and into the retail sector.

The Switch, which is made of 100% juice, is now available online at Amazon.com, as well as at key retailers including Tops, D'Agostinos, Big Y, Kings and select Whole Foods in the past few months. Such retailers as Wegmans, Price Chopper and Kroger's eastern divisions are aiming to launch The Swing before the back-to-school rush.

The Switch will also be launching its new lemon-lime flavor.

"The trend towards healthier eating and drinking continues to gain momentum with mainstream consumers. People want a beverage that is healthier than soda, but they don't want to sacrifice on taste or refreshment. The Switch is ideal because it delivers the great taste and bubbly refreshment people crave, without any of the junk found in traditional soft drinks," said Maura Mottolese, company president.