Taco Bell launches tortilla chips inspired by sauce flavors

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Taco Bell launches tortilla chips inspired by sauce flavors

By Gisselle Gaitan - 03/22/2018
Taco Bell is literally thinking outside the box with their latest product announcement. The chain that is known for its fast-food offerings has revealed that it will be taking the flavors of its sauce packets and incorporating them into tortilla chips that will be hitting retailers nationwide in May.

Available in three options, the chips are packaged in a bag that resembles the sauce packets. Though the resemblance doesn’t stop with just the designs, saucy words of wisdom also will be included on the packaging, the Irvine, Calif.-based company said.

"This launch of our first line of sauce packet-inspired chips gives our fans a new way to access a taste of Taco Bell," Marisa Thalberg, chief brand officer, Taco Bell said. "Our sauce packets are one of the brand's most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips."

Featured flavors of the crunchy snack will include:

  • Classic tortilla chips that contain a salted and crisp flavor;

  • Mild tortilla chips that feature the flavor of Taco Bell’s mild sauce and a hint of three chili peppers and cumin; and

  • Fire tortilla chips that include a hint of the brand’s fire sauce flavor as well as jalapeno, chili peppers and paprika.


The fire and mild flavors will be sold in 1-oz., 3.5-oz., 11-oz., and 30-oz. bags, while the classic chips will come in 1-oz., 3.5-oz., 13-oz., and 30-oz. bags. Final pricing will be set by grocery and retail outlets.