Terlato Wines launches millennial-friendly canned wine

LAKE BLUFF, Ill. -- Terlato Wines is seeking to leverage a major growth opportunity for the brand by launching value-priced wines that appeal to millennials.

Launching nationally this summer, two varieties of Seven Daughters wine will be available in four-packs: Moscato Veneto from Italy and Pinot Noir from prime California vineyards.

Cans are the fastest-growing packaging category for wine in the U.S. – up 270% over the last year. 

"Seven Daughters wine in cans is the perfect fit for our savvy, confident and connected consumer," said William A. Terlato, CEO of Terlato Wines. "This is exactly what consumers want today for casual portable outings such as picnics, pool parties, patio gatherings and more. And the wine inside is exceptional -- we're bringing quality and convenience together in one great-looking package."

The cans are specially lined to preserve varietal character and consistency, and each can contains the equivalent of two 4.2-ounce glasses of wine. The four-packs will have a suggested retail price of $14.99 for the 4-pack containing one liter of wine. 

Seven Daughters cans are a snap to open, chill faster than bottles, have a lighter environmental footprint and can be packed in a tote bag, picnic basket or backpack with no danger of breakage.

Terlato Wines has a global portfolio of more than 80 brands from world class wine producers in more than a dozen countries and is the leading marketer of wines $20 and up in the U.S.