Theo Chocolate unveils revamped look

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Theo Chocolate unveils revamped look

09/18/2019
Theo Chocolate just got a makeover.

The Seattle-based brand unveiled a new look that reestablishes its core purpose, and invites consumers to see the big impact a small treat can have, the company said.

“The chocolate category has seen tremendous growth since our inception, with a number of new brands and dozens of new products,” Jason Harty, the CMO of Theo Chocolate said. “We love this growth, but the chocolate aisle can be overwhelming for consumers with competing narratives, an abundance of certifications, and a lack of flavor appeal. That’s not how chocolate lovers should experience chocolate. It should be simple and inspiring. We want to bring joy back to shopping, sharing and eating chocolate.”

Launching more than 12 years ago, Theo Chocolate is committed to source fair trade and organic ingredients that support farmers and benefit consumers and the Earth.

Every purchase of the brand’s chocolate supports the livelihood of 6,500 cocoa farmers and their 35,000 family members, the company said.

Featuring an off-white background as the canvas, and a single hand-painted brush stroke, Theo Chocolate worked with clarkmcdowall on the brand-new look.

“Working with a brand that has a true purpose, makes their product with genuine integrity, and is committed to growing their business responsibly always presents an exciting opportunity for us. Theo Chocolate has a rich story and set of values that wasn’t translating on a consumer level,” Paul McDowall, a partner at clarkmcdowall said. “There is a simplicity and casualness to the brand that draws you in once you get to know it. Chocolate is about enjoyment and there is a magic in what Theo Chocolate makes and specialness in how they make it. This is what we wanted to capture in the retelling of its story.”

The new packaging can be found on shelves nationwide and select Kroger banners throughout this month.